Today, in North America, almost 78.6% of households have access to the
Internet. It has evolved to the point where the Internet has become
an integral element in the way business is conducted, and is shaping
the way business will be conducted in the future. Most consumers
these days research a product or service on the Internet before
making their purchase. So, in this day and age, it could cost you not
to have a website. Listed below are 5 reasons why you should employ
an experienced web designer to construct a custom website for your
small business. Credibility & Identity Building .Like it or not, your
potential customers are going to judge the quality of your products
and/or services based on presentation and image. Therefore, an
aesthetically pleasing web site will give you and your company more
credibility in the eyes of you customers or clients.
Lower Your Expenses
Why spend thousands of dollars on static traditional media
such as brochures? If there was ever a change in your business, such
as an expansion or additional products/services, it would require
printing all new corporate brochures. A web site is dynamic and can
be changed or updated in a very cost effective manner. Best of all,
your clients can access this information from anywhere in the world,
without the delay of snail-mail. A properly constructed web site can
also reduce the time that you and your employees spend answering
redundant customer questions.Complement Your Existing Marketing Efforts.
Most people think of a web site as advertising.
Unfortunately, they would be wrong – A web site is a medium which
complements and enhances your existing marketing efforts. Your
potential customers or clients can easily gain access to information
that isn’t suitable to include in other traditional advertising
mediums. In less than a decade, a web site will be just as common as
having a listing in the Yellow Pages. What would your potential
customers or clients think of your business if you didn’t have a web site?
Customer Service
A web site allows potential customers or
clients to get to know more about your company, increasing the
personal side of doing business. Your business will be open 24 hrs per
day, 365 days per year, and if someone has a question concerning your
product or service, an answer is only an e-mail away. Some people may
feel uncomfortable on the phone or in your office / store, and, to
these people, e-mail is their preferred method of communication.
Get a Jump on the Competition
A professionally designed web site will make your business appear larger than it actually is, and therefore challenge larger competitors.
When it comes to getting listed in the search engines (Google, Yahoo, MSN,Bing etc.), the longer your website has been active, the higher ranking you will receive, and therefore more traffic will be directed to your web site.
It is for this reason that you can’t afford delay this important decision any longer.
