Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and
communities to generate publicity to increase the awareness of a product, brand or event.
Social media
SMO includes using RSS feeds, social news and bookmarking sites, as well as social media sites,
such as Twitter, and video and blogging sites. SMO is similar to SEO search engine optimization in that
the goal is to create awareness and create a specific action, such as driving traffic to a web site.
Social media optimization refers to optimizing your websites and content in terms of sharing across
social media and network sites.
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Because of these new expectations, SEO has now become just as much about a brand’s social content as it is about on-page SEO factors. For online marketers of all shapes and sizes, this means trying to balance their ranking optimization and display optimization on search engine results pages (SERPs).Ranking optimization is merely conventional SEO, in which one wants to procure the highest possible ranking position for their website/page for a specific search query. Display optimization is a less familiar term for some, but refers to the art of making content visible in other sections of SERPs, such as personalized searches, time subsections, or search subsections, all of which are more socially influenced. With everything on the Web becoming more personal, especially Google searches, social content grows in importance, requiring more of an emphasis on display optimization. Because of this, publishers should be aware of the fact that their content is likely to appear in these other sections of the SERPs based on the amount of social activity it sees.